Johannesburg — Est. by Sabelo Ndumo
Every brand
has a story.
BAE is a South African product placement agency and creative consultancy embedding brands into the film, TV, and podcasts your audience already loves.
01 — About
We saw a disconnect between South African stories and the brands that could elevate them.
Production companies fight to offset costs. Brands fight for attention in a world saturated with traditional ads. BAE bridges the gap — connecting brands with the power of local storytelling through seamless integrations that enhance the viewing experience and deliver real value.
More than placements, this is collaboration. We foster a sustainable creative environment that empowers local storytellers and gives brands a unique platform to connect with audiences they couldn't reach any other way.
02 — Services
What we do.
Placement Strategy
Where, when, and how your brand shows up in story.
Podcast Marketing
Native integrations with South Africa's top voices.
Brand Partnerships
We negotiate the deals that make integrations pay off.
Creative Integration
Custom content that wraps narrative around brand.
6
Episode Bernini × The B Word series
5
Premier digital platforms
100%
Locally rooted storytelling
Manifesto
Stories built here. Brands placed where they belong.
03 — Why BAE
Culturally relevant. Organically embedded. Impossible to skip.
Storytelling First
Placements that serve the story — never break it.
Brand Advocacy
Strategic, authentic positioning that drives awareness.
Nurturing Local Talent
Supporting emerging and established South African creators.
Ready to be part of the story?
Tell us about your brand. We'll show you the scenes you belong in.
Start the conversation →